What the next edition will hold.
The roadmap, written for working agents — not for investors.
This is the part of the product memo most founders write for their investors. I would rather write it for you. The desk you signed up for this month is the first edition. The next editions are already on the table — drafted, partly built, ordered. What follows is the order, in agent-facing language, with no dates attached because dates in software are a kind of lie I refuse to tell from the masthead.
Soon — the desk learns your MLS.
Every MLS has rules. Some require the lot dimensions in the second line. Some forbid the word luxury below a price point. Some require a disclaimer at the bottom of every listing description. Right now the desk catches the federal-level rules — Fair Housing, HUD, truth-in-advertising. The next edition will know your local MLS's required fields, restricted words, and disclaimer language, and will draft into them by default. You will tell us your MLS once. The desk will draft inside its lines forever after.
We are starting with the five states with the most working agents — California, Florida, Texas, New York, Pennsylvania — and rolling outward by membership weight. If your state is not in the first five, write to me. The order is not fixed yet; the order is set by who tells me they need it.
Next — the archive becomes searchable.
Every draft you generate is already filed. The archive holds the line you wrote on Tuesday, the buyer email you sent in March, the open-house copy from last spring. What the archive does not yet do is let you find them. The next edition adds search — by listing, by client, by phrase, by month, by category — so the second time a similar buyer calls, the second draft starts from the first one. You will retype less and write more.
“You will tell us your MLS once. The desk will draft inside its lines forever after.”
Coming — the desk that fits your brokerage.
Brokerages have their own compliance rules. Logo placement. Required disclaimers. Voice and tone. Some have internal restricted-word lists that go further than HUD's. The next major edition lets a brokerage upload its internal compliance manual — as a PDF or a text file — and the desk will apply those rules on top of the federal pass for every agent under that brokerage. The agent does not have to remember the broker's rules. The desk remembers.
If you run a brokerage and want it sooner, write to me. The pilot list is short and ordered. The first brokerage that hands the desk a real internal compliance manual will likely shape the format every brokerage after them uses.
On the table, not yet promised.
Voice profiles — so the desk drafts in your voice and not the bland house voice. Brand-tone profiles for teams. A team library so a five-agent boutique shares listings and prompt history. A native mobile app, when the web one has been tested by enough working agents to know what to build. None of these are dated; all of these are on the table.
What is explicitly not coming. A CRM. A transaction-management tool. An MLS importer that scrapes data the IDX agreements would not permit. A generic AI chatbox without the compliance pass. The desk does one thing — the writing, with the second pair of eyes — and it does that thing only.
The order, in one line.
MLS-aware drafting, then the searchable archive, then the brokerage compliance overlay. Everything else gets built when those three are good enough to no longer need building.
If you have signed up this month, you are reading the first edition of a longer paper. The order is not in my hands alone — it is also in yours. Reply to any email, write to hello@rellow.co, tell me what is missing. The next edition is built from those replies.
— Kacha, Rellow